Women need different nutrition than men

From periods to pregnancy to menopause, women undergo unique life stages. Why? Because, Men and women have different hormonal constitution. While both have androgen and estrogen hormones, the ratio significantly differs. To nourish these different hormones that have unique skill sets in maintaining our body functions, women have different vitamins and minerals needs. e.g., adequate intake of calcium, iron, and folic acid are of special importance for women.

Further menstruation brings about unique demands on women.

Why &Me?

  • Over 50% of women are Calcium and Iron deficient in India.
  • 1 in 5 women in India have PCOS.
  • 3 in 4 women experience PMS symptoms

These facts and hundreds of door to door conversations with women on their untold-unserved challenges with health led us to start &Me. &Me aims to empower women with health. We are innovating to uniquely combine the two philosophies of Ayurveda and nutrition science, in a suite of ready to drink, health drinks, that are designed to meet the urban women’s health & nutritional needs.

With &Me, Self-care – checked!

&Me: India’s first PMS drinks

&Me PMS, launched as &Me Rythym is India’s first PMS drink, aiming to holistically help towards painful premenstrual symptoms of cramps, bloating and fatigue!

Explore Now

&Me: First-ever PCOS drink

We at &Me have strived to curate a blend of ayurvedic super herbs and micronutrients to provide hormonal balance, improve immunity and boost metabolism for women with PCOS.

Explore Now

&Me Beauty drink

&Me Beauty, a unique combination of herbs, vitamins, and minerals for beauty from within.

Explore Now

&Me Period Chocolates

&Me Chocolates are specifically designed for women to take care of their period cravings and mood swings during that time of the month with a unique combination of herbs, vitamins & minerals rolled together with 70% rich cocoa.

Explore Now

&Me UTI drink

&Me UTI drink is designed specifically for Women with a unique combination of 5 Ayurvedic Herbs & 7 Micro-nutrients to help manage UTI symptoms, keeping discomfort away.

Explore Now

Women need different nutrition than men

From periods to pregnancy to menopause, women undergo unique life stages. Why? Because, Men and women have different hormonal constitution. While both have androgen and estrogen hormones, the ratio significantly differs. To nourish these different hormones that have unique skill sets in maintaining our body functions, women have different vitamins and minerals needs. e.g., adequate intake of calcium, iron, and folic acid are of special importance for women.

Further menstruation brings about unique demands on women.

Why &Me?

  • Over 50% of women are Calcium and Iron deficient in India.
  • 1 in 5 women in India have PCOS.
  • 3 in 4 women experience PMS symptoms

These facts and hundreds of door to door conversations with women on their untold-unserved challenges with health led us to start &Me. &Me aims to empower women with health. We are innovating to uniquely combine the two philosophies of Ayurveda and nutrition science, in a suite of ready to drink, health drinks, that are designed to meet the urban women’s health & nutritional needs.

With &Me, Self-care – checked!

&Me: India’s first PMS drinks

&Me PMS, launched as &Me Rythym is India’s first PMS drink, aiming to holistically help towards painful premenstrual symptoms of cramps, bloating and fatigue!

Explore Now

&Me: First-ever PCOS drink

We at &Me have strived to curate a blend of ayurvedic super herbs and micronutrients to provide hormonal balance, improve immunity and boost metabolism for women with PCOS.

Explore Now

&Me Beauty drink

&Me Beauty, a unique combination of herbs, vitamins, and minerals for beauty from within.

Explore Now

&Me Period Chocolates

&Me Chocolates are specifically designed for women to take care of their period cravings and mood swings during that time of the month with a unique combination of herbs, vitamins & minerals rolled together with 70% rich cocoa.

Explore Now

&Me UTI drink

&Me UTI drink is designed specifically for Women with a unique combination of 5 Ayurvedic Herbs & 7 Micro-nutrients to help manage UTI symptoms, keeping discomfort away.

Explore Now

Our Journey

We started our journey in September 2017.
Now &Me is India's first and only dedicated Women's health and wellness brand with 7K+ happy consumers

team member 

It all started in Sep 2017...

Ankur (our founder) sees his mother suffer from osteoporosis and decides to do something. In his quest to find a solution for nutritional deficiency in women, he started Merhaki Foods in September 2017.

team member 

December 2017

Matrix Partners funds the company in December 2017.

team member 

January 2018

Ankur finds a dream team of food scientists, microbiologist, production experts, and marketers.

team member 

July 2018

&me launches two products in PMS and Beauty categories in Bangalore as Pilot.

team member 

August 2018

&me launches its Website and starts the drink selling online.

team member 

Winter 2018

With overwhelming consumer love, &me increases presence across Bangalore, Mysore, Mumbai, and Delhi.

team member 

Spring 2019

&Me receives a second round of funding, jointly from Matrix Partners and Sauce.vc for further growth.

team member 

Summer 2019

Story continues...

&me –Women Health Drinks

OUR TEAM

&Me thrives on innovation. 

We are a team of 35+, passionate to solve for Women’s health. 

Ankur Goyal (Founder): His passion for innovation in food and beverage industry took him from Nestle to Paper boat to almost buying a food company in Brazil while he was at Stanford Graduate School of Business. &Me is a culmination of his vision, experience, and love. 

Sheta Mittal (Co-founder): Breathes health. A certified yoga instructor, marathon runner, ex NIKE and Harvard Business School graduate, at &Me Sheta brings her zeal for understanding the consumer to solve for women’s health.

Together we make an indomitable team!

  • Shop At

    Explore our Women's health product range right here on our website. Also available at Amazon, BigBasket, Qtrove, Daily Ninja, Doodhwala or at a store near you.

    Explore Our Product Range

  • Explore Ingredients

    Want to know what goes into our drinks? It is a carefully blended mix of Ayurveda and nutritional science.


    Learn more HERE

  • Read Our Blog

    Curious about women’s health and what makes us unique? Deep dive with us into menstrual health, beauty, and fitness.


    Read more on our blog

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