About

Who are we?

 

  • &Me is a Lifestyle Nutrition brand creating Bioactive Beverages for Women.
  • We combine ancient Ayurveda with modern science to meet the fast-paced lifestyle of modern women.
  • According to research, 51% of Indian women, aged 15-49, are anaemic and 70% have chances of osteoporosis due to lack of essential micronutrients like Iron, Calcium and Vitamin D.
  • The drinks are a combination of fruits, vegetables, spices, herbs, and flowers. They take care of 30% of women’s daily vitamin and mineral requirements with no added sugar, no added preservatives and are less than 80 calories.
  • The drinks are carefully curated to match women’s busy lifestyle, sophisticated taste buds and are packaged to fit their purse.

 

Brand Story

 

Maya is a fierce friend, a wife, an athlete, a boss & more. Juggling between her professional, personal & family roles, her health finds the last spot. She loves to eat healthy & stay fit, but there are only so many hours in a day.

Maya — we all know her, love her, ARE Her & would love to do more for her. In our effort to do so, we worked with nutritionists, gynaecologists, yogis, artists, chefs & mothers; to blend in Modern Science with Ayurveda to create a delightful concoction of good health!

Dial it forward 265 days of trials and careful considerations, a fitter Maya walks with a sense of fulfilment and love for herself.

Crafted with love, carried with poise. 

&Me.

 

 

 

Packaging Story  



 

Everything about &Me has been conceptualized keeping women in focus. The same is the case with the "&Me flask".


Breaking stereotypes:

The issues that &Me beverages are trying to solve are pretty much taboo. With strong imagery and stories, we intend to start a conversation amongst its drinkers and break stereotypes. Similar is the case with the bottle. We have broken apart from the stereotypical bottles to create this asymmetrical flask which, to many resembles a whiskey flask. Hence the name.  

Convenience and utility 

All that active working women ask for is convenient solutions to their issues. The &Me flask is sleek, just about right to fit in the designer clutches and bags that women carry. The hole on the top corner is for better grip over the bottle and to spark that creative intuition amongst women. 

 

 

 

 

Meet the team

 

 

Founded by Ankur Goyal, in September 2017, Merhaki Foods caters to the difference in nutritional requirements of women as compared those of men. Ankur is a IIT Delhi & Stanford University alumnus and holds significant experience in the FMCG sector. Our team also includes employees with early stage experience across Apps Daily, Chai Point, Hector Beverages, Nestle, and OYO Rooms.

 

Ankur Goyal

Ankur Goyal

Chief Everything Officer

"Can you walk me through it?”

Shanjali Shahi

Shanjali Shahi

Brand Warrior

"Nothing misses my eye."

Srijan Shandilya

Srijan Shandilya
Sales Assassin

"Yaar, yeh deal aaj close karlete hai."

Hardeep Kala

Hardeep
Head Chef

"I'm a poet, and I did not even know it"

Smitha M

Smitha Manjunath

 Lab Queen

"I have to prepare drinks!"

Harsha Jain

Harsha Jain

 Pixel Pusher

"Smiling is the solution for everything. :)"

Kailash Kumar

Kailash Kumar

Chief Curator

"Abbe, chill kar be."

Manish Kumar

Manish Kumar

Chief Flavour Officer

"Aap batao toh, sab ho jaayega."

 Pavana Adinavar

Pavana Adinavar
Sales Trump Card

"I zoom to places you cannot"

Bharath NB

Bharath Balakrishna

Blueprint Inventor

"I finished that ages ago."

Mayank Nagori

Mayank Nagori

Product Catalyst

"The food you're eating is not food."