The Beginning

We see our mothers suffer with pain related to bone health as their age passes 40. We see our sisters and friends having a not-so-good time during their periods. We also read about the trends showing deterioration in global women health on the newspapers.

"The women in our lives care more about us than themselves."

But despite knowing the other facts, are we able to do much to make their lives happier?
We at &me are pioneers of India’s first and finest range of consumer products for women. We’re passionately dedicated to our founding principles of delivering convenient health solutions by carefully blending learnings from Ayurveda and modern Science.


We’re not a juice. We’re a Bioactive Lifestyle Beverage.


The average juice would contain just a small percentage of fruit, tons of sugar and loads of preservatives. But we are #notajuice . 
Beyond having an exceptionally tasty blend of fruits and vegetables, every bottle of &me is packed with 20% herbal blends and 33% of the daily requirement of multiple minerals and vitamins.
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We blend in ayurvedic super-herbs and micronutrients that are curated by dieticians (gynecologists, dermatologists etc? ) and Ayurvedic specialists to treat and care for the female body from within. The herbs increase the bioavailability of these micronutrients in the body helping you make the most of what you consume.
We only use 100% natural ingredients and simple blending techniques to minimally alter what nature has to offer.
Each bottle of &me is an expression of our deep rooted belief that women should make themselves a priority.
Why only women?
The female body is different from a man’s in various aspects. For example, a female's requirements of micronutrients like Iron and Calcium are way higher and more complex. Today’s consumer products currently available in the market only serve median nutritional values- which do not meet a woman’s needs.

51% of Indian women are anemic owing to the deficiency of Iron. During periods, the additional blood loss proves to be detrimental on their blood health. Due to low calcium intakes, 80% of Indian women also suffer from Osteoporosis after menopause. The trends are similar with deficiencies of other essential minerals like Magnesium, Sodium etc as well.
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&me aims to bridge this nutritional gap. It addresses the root cause rather than curing just the symptoms. Hence all our research is focussed on women to make the best customized health solutions for their needs.

What’s in the bottle?
Each bottle contains the goodness of 2 fruits, 1 vegetable and either a spice or a flower. It is also packed with 4-5 ayurvedic herbs and a good amount vitamins and minerals.
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Ayurveda + Modern Science
Two is better than one.
 
Our ideology when it comes to developing the drinks has been exactly this. While we know that modern medicine is the need of the hour, we also know that Ayurveda or ancient Indian medicine still holds relevance in this technologically forward world.
There are a few flaws in what modern science prescribes, while Ayurveda is known to give slower results. But when used in synergy, quicker and better results can be obtained from the best of both.
We foraged the books of Ayurveda and scouted for the best modern medicine solutions to carefully create this blend that tastes phenomenally good and delivers even better goodness to your body.
The Ayurvedic herbs we use, are a gift of nature and can have absolutely no side effects. Apart from having benefits of their own, they help increase the bioavailability and absorption of the minerals from your food and &me.
For us, beauty and happiness are things that reflect from the inside and nothing from the exterior can change it. &me changes things right from the core, because beauty is not just skin deep and the idea of happiness is complex too.