Everything about &ME has been conceptualised keeping women in focus. The same is the case with the "&ME flask"
The issues that &ME beverages are trying to solve are pretty much taboo. With strong imagery and stories, we intend to start a conversation amongst its drinkers and break stereotypes. Similar is the case with the bottle. We have broken apart from the stereotypical bottles to create this asymmetrical flask which, to many resembles a whiskey flask. Hence the name.
Convenience and utility
All that active working women ask for is convenient solutions to their issues. The &ME flask is sleek, just about right to fit inside women's clutch. The hole on the top corner is for better grip over the bottle and to maybe spark that creative intuition amongst women.